Fashion District Newsrack
Fashion Center Business Improvement District, NYC


  • Industrial Design

The Newsrack is a sidewalk fixture for New York’s fashion district. Combining newsboxes with a planter, it not only solves the messy problem of different, loose newsboxes, but it also enhances the sidewalk environment with greenery without using extra sidewalk space. The combination of newspaper dispenser and flowerpot was intended to inspire a “smile” on people’s faces in their daily morning ritual.

Together with the welcoming anthropomorphic gesture, the ever-changing seasonal flower display gives a delightful morning greeting to people working in the area.