Antenna Design was founded in 1997 by Masamichi Udagawa and Sigi Moeslinger. Antenna's people-centered design approach aims to make the experience of objects and environments more meaningful and exciting. Projects range from public to commercial, from applied to exploratory. Antenna's design approach, incorporating rapid prototyping and user involvement, helps understand human behavior, which is particularly important when designing the unfamiliar, elicited by new technology.
In the public sector Antenna designed three new fleets of subway cars for New York City, all of which are in service now. Antenna has also designed hardware and screen-interface for various automated ticket vending machines for the Metropolitan Transportation Authority of New York.
On the commercial side Antenna works with Hi-Tech companies to help them identify and design user-focused products and services, which take advantage of latest technological developments. When addressing such difficult issues involving novel technology and transformation of culture, these companies value Antenna's vision and its integrated approach to hardware and software design, necessary to create a coherent user experience.
An important aspect of Antenna's activities is the engagement in conceptual design explorations outside of the commercial context. In the form of interactive installations, Antenna investigates the cultural role of electronically enhanced objects and environments. Through these installations, Antenna creates a new aesthetics of technologically mediated experiences and stimulates discussion on the evolution of the digital artifact.